About Us

Polls & Ratings Limited” or PRL Research is a leading opinion research, market research and consulting firm and has been delivering the highest quality research, insights and analytics solutions to its stakeholders for 25 years!

PRL Research consults for the widest range of businesses in the social, private and public space. A subset of our consulting services includes professional trainings, seminars and development of business plans/feasibility studies into a wide range of businesses.

We strive for excellence service delivery by leveraging world-class research and consultancy solutions such as artificial intelligence (AI) and other digital footprints such as Geo-location via GPS imagery, photo verification voice recordings, among others, which add layers of quality to our work.

Using a wide range of data collection methods such as CAPI, CATI and CAWI, we recruit and conduct surveys on hard-to-reach audiences across specialized fields.

We have a dedicated CATI/FGD/CLT center with very experienced team for conducting qualitative and quantitative telephone surveys, telephone-based in-depth interviews. We also do recruitments and scheduling of appointments for online/web assisted telephone interviews.

We maintain a global presence by consulting for direct and agent clients spread across a wide spectrum of businesses in Europe, Asia, the Far East, and other parts of the African continent, with our cutting-edge research solutions.


To be a foremost market research firm of global repute on the African continent.


To be the go-to brand for small, medium or large-scale businesses in our sphere, with the use of superior market research solutions, which ensure total satisfaction of our stakeholders, while boosting our competitive advantage.


To continually give our clients market and social research solutions that are driven on core professionalism, ethical standards and global best practice.

Corporate Drive & Passion

The key to PRL Research’s success is providing clients with meaningful, actionable market research. We ask the right questions and read the right data to address clients’ specific needs.

Borrowing techniques from the behavioural sciences, we use simple, psychological exercises to identify and interpret pivotal words and signals in a category, thereby  allowing our clients to develop products and services uniquely positioned to meet their customers’ needs.

Competitive Edge

We apply specially designed analytical processes and scientifically proven research tools that give each of our research solutions a superior edge, because on each project, we apply internationally accepted research methodologies that ultimately give our esteemed clients best-fit solutions.

Our Advanced Analytic Methods have been tested on major research projects for clients’ brands in the FMCG, telecoms, financial services sectors as well as NGOs, and the results have been phenomenal and reputed to be superior data analyses methods.