Presentation of Baseline Survey of CBN’s Image Perception – 2018

PRL Research recently presented the Baseline Survey of the Image Perception Survey of the Central Bank of Nigeria at 3Js Hotel, Utako, Abuja on the 26th of July, 2018. The Validation Meeting to present the report was held before key Management officials of the apex bank, mainly from the Corporate Communications, Statistics and Legal Departments, respectively. Report showed among others that: There is a harmony of opinions across all respondents surveyed with four (4) different research approaches; The Central Bank of Nigeria (CBN) is [...]


Highlights from Baseline Survey of CBN’s Image Perception Survey

Using @PrlResearch’s proprietary tool, the #ImagePro11 (IP-11) workbench, the table above is an extract from #CBNImagePerceptionSurvey, shows how the apex bank was rated on the 11 key attributes. The table shows that based on a 4-point scale, the @cenbank was rated highly on all the tested attributes, which included the following: Passion Brand Integrity Respect Corporate Governance Pride Fairness Caring Dependability Trustworthiness Friendliness and Brand Heritage